Australia’s love affair with cask wine wanes
By Mibenge Nsenduluka in Melbourne
AUSTRALIA’S love affair with cask wine might be over as extra individuals ditch low cost boxed wine in favour of dearer bottled options.
Well being dangers related to low-cost alcohol and social stigma are among the many potential causes consumption of cask wine has decreased, whereas bottled wine purchases proceed to develop.
Researchers at Melbourne’s La Trobe College discovered individuals who drink boxed wine are consuming it much less however usually tend to be heavy drinkers.
A survey of about 2000 individuals confirmed those that drank cask wine averaged about 6.5 normal drinks per day, greater than twice the variety of each day drinks for moderate-and-high-cost wine drinkers (3.2).
In the meantime, low-cost bottled wine drinkers averaged about 4.3 normal drinks a day.
The typical price of cask wine, which is the most cost effective alcoholic beverage out there, is $0.54 cents per normal drink.
There was a 30 per cent drop in cask wine gross sales between 2004 and 2014, coinciding with an nearly 40 per cent enhance in bottled wine gross sales, in line with the Australian Bureau of Statistics.
The research discovered cask wine is usually consumed at residence whereas options usually tend to be loved in social settings similar to bars and nightclubs.
Lead research creator Alexandra Torney, from La Trobe’s centre for alcohol coverage analysis, mentioned there seems to be a stigma round consuming the once-popular tipple.
“We do assume that it might be a stigma that’s at the moment held on cask wine and that’s why individuals eat it primarily at residence,” she advised AAP.
“There’s usually a stigma that surrounds cask shopping for the place it’s not seen as perhaps socially acceptable to eat at issues like barbecues or different social occasions.”
Alcohol is the third most typical preventable reason for illness and incapacity worldwide.
It’s also liable for about three million deaths and greater than 5 per cent of disability-adjusted life years yearly.
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Ian Meikle, editor