Agent Alex says she’s within the enterprise of individuals, not property
ALEX AH KEY has been a mainstay within the ACT Actual Property business since 1998.
OVER the a long time, Alex Ah Key, principal of Blackshaw Queanbeyan and Jerrabomberra, has been recognised for her ability and keenness throughout property administration and gross sales via quite a few prestigious awards.
They embrace an induction into the Actual Property Business ACT Corridor of Fame (2012) and, this 12 months, as an affiliate of the Actual Property Institute of Australia (REIA).
She not too long ago led her crew to win the Small Residential Company of the Yr – REIACT for 2022.
“I’ve an outstanding crew. All people works laborious. It’s tough to seize what occurs in a written submission that interprets to – we’ve a crew that basically cares and does a wonderful job,” stated Alex.
“It feels good to see the crew thrive. A few of my earlier experiences helped to form my strategy in management – the place quite a lot of principals are very gross sales centered and property administration is left to its personal units, nevertheless it’s the most complicated space of actual property.
“Our crew has a really collaborative strategy, and it entails me. They’re all tremendous self-sufficient and competent, but it surely’s good for them to have that confidence that I’m right here for them. In flip, I’ve a loyal bunch of people who I’m extremely grateful for, each day.”
Whereas each award has been thrilling, for Alex the truth that enterprise has been thriving for 17 years stands out as a milestone.
“It’s our loyal shoppers. Repeat, referral and retention – the three R’s – are the most important testomony to our enterprise,” she stated.
When trying again to the sooner challenges Alex confronted in her profession, being younger and feminine in a closely male-dominated business was certainly one of them. “It was the late ’90s, and it was tough to be taken severely. My surname was Scott, everybody assumed ‘Alex Scott’ was male and would are available in searching for ‘him’.”
Since then, expertise has performed an enormous function within the adjustments and the evolution of the business.
“It has modified the panorama considerably. Being feminine is broadly accepted,” she stated.
“Time and credibility helped me overcome it. Doing what you say you’ll, and actually the proof wanted to be within the pudding.”
A long time later, that is nonetheless how Alex goes to market: “I say to my crew – and it appears cliché – that ‘we’re within the enterprise of individuals not property’. It simply occurs that property is the service we’re offering. It’s the folks and the relationships which can be every little thing.
“Repute is every little thing. For me, it could by no means be second-rate service, it’s firstclass all the way in which.
“We deal with everybody respectfully and we’ve service ensures, which imply our shoppers are nicely sorted.”
What does that appear to be in motion?
“We maintain folks knowledgeable. Fixed suggestions. Even when we’ve nothing to say, we inform them that. Being responsive builds a lot rapport.
“You’ll be able to by no means give the consumer an excessive amount of info and that has been an enormous a part of constructing enterprise.”
With three children, Alex is embedded in the neighborhood she lives and works in. “I’m a part of the P&C for the first faculty, the place my eldest went via, my center little one now goes and my youngest is about to start out. I’ve made implausible friendships and connections.
“My children are additionally concerned in sports activities, so I’m on the sidelines after I can. It feels good to be part of the group and be capable to assist them in what I do.”
Alexa and the knowledgeable, award-winning crew at Blackshaw can be blissful to debate your actual property or property administration wants. Name Blackshaw Actual Property on 1300 550240 or go to blackshaw.com.au
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Ian Meikle, editor